Search results for "Mass market"
showing 2 items of 2 documents
Best practices in the Japanese software market
2007
Globalization of software markets is driving software firms to seek market share and growth opportunities from leading software markets in the world. As the second largest software market, Japan offers high growth potential for foreign software firms. In Japan, the information and communication technology industry is the largest market sector, and the size of the software market in Japan was US$131.8 billion in 2004. Despite great opportunities in the Japanese market, entering the market and conducting successful business there can be difficult due to cultural differences between Japan and Western countries. In this multi-case study we focus on nine software firms in order to examine the be…
“English Self-Taught”: Self-Study Guides for Polish Learners of English (1860–1945)
2013
The history of teaching English as a foreign language (EFL) has been relatively well described in specialist literature, yet the beginnings of EFL teaching to Poles have not received much scholarly attention. One of the consequences of this state of research is that a proportion of pre-1945 EFL textbooks aimed at native speakers of Polish remain unknown. The present paper seeks to shed some light on self-study books, popular nineteenth- and twentieth-century materials intended for self-instruction; relatively cheap and aimed at the mass market, they claimed to offer effective ways of teaching foreign language skills in a short period of time. I will analyze five selected books belonging to …